Great blog post from the folks at Fast Company: http://bit.ly/97qnIl. This magazine is very good. One of my top resources for business insight. This post deals with that age-old question, “What are we getting for our marketing spend?” My firm is doing a better job tacking lead source per deal – in a direct answer to one of the questions posed in the post “From ‘closed business’ where did the initial leads come from?” It’s making a difference in how we invest dollars in marketing. Have you connected the dots at your company?