Understanding “Google +1”


Although it launched months ago, Google +1 went live in June. 

If you are in marketing, you should get a baseline on it. You should understand the +1 ramifications to your paid and natural search.

Here is a great summary from Smart Insights (http://www.smartinsights.com)

My favorite implication mentioned in the article is that Google +1 offers “social proof” to search – analogous to Facebook “likes.”

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