Monthly Archives: June 2011

Understanding “Google +1”

Although it launched months ago, Google +1 went live in June. 

If you are in marketing, you should get a baseline on it. You should understand the +1 ramifications to your paid and natural search.

Here is a great summary from Smart Insights (

My favorite implication mentioned in the article is that Google +1 offers “social proof” to search – analogous to Facebook “likes.”