…No More Strangers


Seth Godin’s blog post today is worth echoing…in it he proposes a hierarchy of relationships and reminds us that it takes an exorbitant amount of energy to acquire and transform a “stranger” into a customer who is a “true fan,” –  as in, it’s not worth it. 

We all know the route of penetrating and extending from existing clients is much more efficient and successful, but sometimes we just can’t resist the temptation to burn energy and resources trying for that elusive stranger.

Instead, Seth says, consider the option to “…absolutely delight and overwhelm”  [you true fans].

Great perspective!

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s