Social Media David v. Goliath…


This is an excellent example of fighting a PR conflict using social media.  Who looks like the cool victim here and who looks like the big, cold corporation?  Method will even let YOU DECIDE!  Check out the microsite they stood up which includes the video above. 

Talk about making lemonade from lemons – AND they simultaneously take on a giant competitor and reinforce their brand story!  Smart!

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