The POTUS and PPC


Caught this from @EyeTraffic on Twitter…

Dallas Lawrence of BulletProofBlog reports in Forbes.com that President Obama and his team are leveraging social media to make their case for financial industry reforms – and they’re using social media (namely PPC advertising, Facebook and Twitter) to bring it to the people.  Check out his article in Forbes.com. 

Here’s a quote:  “…The strategy of going after Wall Street may seem obvious in a midterm election year dominated by economic concerns, but the tactics being deployed at 1600 Pennsylvania Ave. are anything but–especially for issue advocates and corporate reputation managers, who have yet to fully embrace what our president and his aides learned some time ago, that the Internet is now the strategic high ground of the political battlefield, and that therefore whoever controls it controls the debate…”

Are you more like the POTUS and team or like the “slower-on-the-uptake corporate reputation managers,” who “…have yet to fully embrace [the internet and social media]?”

Wake up!

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