Measuring Marketing


Great blog post from the folks at Fast Company:  http://bit.ly/97qnIl.   This magazine is very good.  One of my top resources for business insight.  This post deals with that age-old question, “What are we getting for our marketing spend?”  My firm is doing a better job tacking lead source per deal – in a direct answer to one of the questions posed in the post “From ‘closed business’ where did the initial leads come from?”  It’s making a difference in how we invest dollars in marketing.  Have you connected the dots at your company?

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